#Ken mazaika forbes full
To put it briefly, search and full profiles alone help you go into any meeting well-researched, says business development professional Christopher V. With advanced search and full profiles, "the business upside for me was speeding up the learning process about my company," Mazaika says. Likewise, Ken Mazaika, a market-research consultant, says his Premium Business account on LinkedIn has enabled him to conduct better market research for his company, resulting in the development of a better product offering and cold-call contacts. "Setting up search filters enable you to easily turn this outreach into a weekly or monthly task, since LinkedIn sends you email notifications when new LinkedIn members match your search query," he says.
Sharif Khalladi, founder of Amsterdam-based marketing firm Complexant, takes his searching to the next level with filters. These restricted options include groups, years of experience, function, seniority level, interests, company size, and more.
#Ken mazaika forbes free
While those with free and paid accounts can use several search options (including relationship, location, current company, industry, school, past company, and profile language), only premium users have access to advanced search options that help narrow down searches to the right person within an organization. Getting to these contacts is easier, too, given the advanced search options available to Premium users. Perhaps the biggest benefit of paid LinkedIn accounts is the ability to see full profiles of those people outside of your direct network, a feature that comes in handy for a number of purposes.Īs director of marketing at Silicon Valley-based user-testing platform YouEye, Forrest Kobayashi says the ability to see full profiles of people within his third-degree connections has enabled him to interact with people in his extended network he wouldn't usually have access to. Some of the most loved Premium features among small-business owners, it turns out, are advanced search, InMail, and profile stats. Overwhelmed by the options, I spoke with a group of small-business owners to get the scoop on just what makes LinkedIn worth shelling out for and which accounts and features they were using most.
There are four key audiences that Premium accounts serve- business users, job seekers, sales professionals, and talent recruiters-each of which has its own tailored features, account levels, and billing options (monthly or annually, with price discounts for annual subscriptions).
Still, though, the options are vast and, frankly, a little confusing. I, for one, still have a free Basic LinkedIn account, but I'm always hearing about the beauty that lies in LinkedIn Premium accounts. As many entrepreneurs know, when used effectively, LinkedIn can be a valuable tool for drumming up business.
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